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Read e-book Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis

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How would you describe Whole Food's Strategy? Has it been successful? What evidence would you offer to support your position? Prepare a competitor analysis: Be sure to define the industry and identify Whole Foods competitors.

​Who will win the battle for the millennial grocery shopper?

Discuss the how attractive Whole Foods' competitive position is and whether it is sustainable Evaluate Whole Foods' past operating and financial performance using ratios from Exhibits 4 and 7. Assess the base case forecast for and provided in Exhibit 7 in the context of the other information provided in the case. Do you think the forecasts fairly represent Whole Foods' financial prospects over the next two years? Explain why or why not. To date, Short's research report recommends that Whole Foods is under-valued in the market and is a "buy. Back up your analysis with a multiples based valuation of Whole Foods.

The result: A single Aldi might have only three to five employees in the store at any given time, and only 15 to 20 on the entire payroll. The company claims to pay its workers above the industry average, but still saves on overall labor costs simply by having fewer people. All of these cost savings add up and are passed on to customers. Foran said he and his team could not risk losing on those popular items.

After Aldi first entered the United States, it took two decades for the company to expand to stores. Now, in its rapid growth phase, Aldi is on track to open more than new stores just this year alone. The Great Recession and its slow recovery helped the discount grocer gain popularity among budget-conscious shoppers in the United States.

People are worried. Of course, Aldi is not the only discount store growing in retail. TJMaxx, Ross and Burlington are all opening new doors, and their cheap prices have put pressure on department stores.

The Economics of Trader Joe's and Whole Foods 365 (WFM)

For Aldi, part of its success lies in appealing not only to low or mid-income shoppers, but to wealthier ones as well. The stores now offer private-label versions of kombucha, cold-pressed juices, an array of gluten-free products and peanut butter powder. Since , its new stores have been concentrated in more populous, upper middle-class suburbs, according to Bain.

Aldi hammers home that message on its signs in stores. Find them here.


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Brag like crazy. Americans are listening. That was second only to Walmart. On many products, barcodes are either super large or they're printed on multiple sides to speed up the scanning process at the cash register. Private-label products have undergone a renaissance in recent years and are now growing faster at supermarkets than the top 20 national brands, Nielsen data shows.

Buying Budget Food: Whole Foods vs Trader Joe's

Out of necessity, early stores initially stocked only a handful of items, but the brothers planned to expand the selection as the business grew. Over time, however, they recognized that they could be successful selling a narrow range of basics.


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Theo was so insistent on keeping costs low that he was known to take notes on both sides of a piece of paper and to turn off the lights at stores during the daytime. The brothers purposefully kept store aesthetics to a Spartan minimum. In , the brothers split the business in two, reportedly over a dispute over whether to sell cigarettes in stores.

Karl took southern Germany, and Theo ran the North.

Best Grocery Stores and Supermarkets - Consumer Reports

The Albrecht brothers both passed away within the last decade. That revenue makes the Aldi companies not only one of the largest grocers, but also the eighth biggest retailer in the world. The company has also grown quickly in the United Kingdom, where many local grocers ignored Aldi until it was too late. But as Aldi scales in the United States, there are real concerns about whether it can maintain its low-cost advantage. American competitors have learned to respond faster when Aldi lowers prices, which could blunt its impact. Walmart has narrowed its price gap with Aldi since July , according to a study conducted by Wolfe Research analyst Scott Mushkin , who recorded prices of 40 top-selling items at a Houston Walmart and an Aldi across the street from one another.

Walmart also narrowed that gap with Aldi in Chicago-area stores, he found. In September, it launched a national advertising campaign , including television commercials, to drive the message that it sells high-quality products. And it started offering more alternative milks, including soy and almond.

At the same time, Aldi faces heightened competition from its closest rival, Lidl. Now, Lidl operates more than 60 stores in the country. In a federal lawsuit filed in March , Aldi alleged that two of its former US employees illegally shared confidential information about its sales, future store locations and real estate strategy with Lidl.

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A spokesperson for Lidl said the company "believes in fair competition and the allegations in the lawsuit are not consistent with our business practices and values. We are looking into the claims, which we take seriously. Although huge competitors can reduce prices to compete with Aldi, regional supermarkets are getting squeezed by the grocery price war. In the meantime, Aldi will keep leading the price wars, putting pressure on the bigger players, too.


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